0151 236 4040

Investment & Support for the Liverpool City Region and the North West

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MSIF is committed to protecting and respecting your privacy.

When you visit or use a website of MSIF, we may require certain details including without limitation personal data (as defined in the Data Protection Act 1998 (the “Act”)) from you, including without limitation your name and email address.

This policy is in relation to any personal data we collect from you, or that you provide to MSIF (collectively “the Data”).

MSIF considers your privacy and the privacy of the subject of any Data provided (the “Relevant Individual”) to be very important and this policy sets out the reasons for requesting and using the Data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Act, the data controller is Alliance Fund Managers Limited of 2nd Floor Exchange Court, 1 Dale Street, Liverpool, L2 2PP.


We may collect and process the following data about you:

Information that you provide by filling in forms on, or otherwise submitting via, our website(s) ( / / (collectively “the Website”). This includes information provided at the time of registering to use the Website, subscribing to our service, posting material, making enquiries or requesting further services. We may also ask you for information when you report a problem with the Website
Whenever you contact MSIF, we may keep a record of that correspondence
Details of your visits to the Website including without limitation traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.


We use information held about you in the following ways:

To assist and enable MSIF to provide its services to you
To ensure that content from the Website is presented in the most effective manner for you and for your computer
To provide you with information, products or services that you request from MSIF or which we feel may interest you, where you have consented to be contacted for such purposes
To contact you directly to monitor progress
To inform you of MSIF services relating to funding, business considerations or financial services and its complimentary services
To inform you before publishing certain Data (e.g. your name or your business name and email address or services provided to your business and images of you) on certain pages of the Website
To carry out our obligations arising from any contracts entered into between you and MSIF
To allow you to participate in interactive features of the Website, when you choose to do so
To notify you about changes to the Website or MSIF’s services

The personal details we request allows MSIF to contact you by post, telephone or electronic means (fax, e-mail or SMS). Other details requested are for the purposes of establishing what services may be suitable to you or your business.

We may also use the Data to provide you with information about goods and services which may be of interest to you and we may contact you about these:

By post, unless you have opted out or withheld your consent;
Where you are a new user or where you are an existing user but the information about goods and services we are providing to you is not similar to those which were the subject of a previous communication, by telephone or electronic means (fax, e-mail or SMS), only if you have opted in or consented to this; and
Where you are an existing user and the information about goods and services we are providing to you is similar to those which were the subject of a previous communication, by telephone or electronic means (fax, e-mail or SMS), unless you have opted out or withheld your consent.


We may disclose the Data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985. We may disclose the Data to third parties:

If you have given your consent for MSIF to do so for marketing or other specified purposes
In the event that we sell or buy any business or assets, in which case we may disclose the Data to the prospective seller or buyer of such business or assets
If MSIF or substantially all of its assets are acquired by a third party, in which case the Data will be one of the transferred assets
If we are under a duty to disclose or share the Data in order to comply with any legal obligation, or in order to enforce or apply our Website terms and conditions and other agreements; or to protect the rights, property or safety of MSIF or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We reserve the right to report any activity which we suspect may violate any relevant laws or regulations to the appropriate authority. If MSIF is requested by such authority for the Data, we reserve the right to disclose it to them.


You represent, warrant and undertake to MSIF that:

You have fully complied with the Act in all respects in relation to the Data
In providing the Data to MSIF for the purposes detailed above you will not in any way be in breach of the Act
Where applicable you have informed and shall keep informed the Relevant Individual of all information you are obliged to provide to them under the Act (e.g. the fair processing of information) including without limitation:

the identity and contact details of MSIF
the specific pieces of personal data relating to them you are providing to MSIF
all purposes for which MSIF will process (as defined in the Act) their personal data
the potential disclosure of their personal data by MSIF to third parties and the likely consequences of such disclosure as detailed above
You have obtained fully informed express written consent from the Relevant Individual to the provision of his/her personal data to MSIF and to all of MSIF’s uses and disclosures of his/her personal data
You will inform MSIF immediately in the event that a Relevant Individual at any point removes his/her consent to, or in any way complains about, the provision of his/her personal data to MSIF and/or to any or all of MSIF’s uses and disclosures of his/her personal data.

You shall fully indemnify and keep MSIF’s directors, officers, employees and agents fully indemnified against all actions, claims, proceedings, costs and damages (including without limitation any damages or compensation paid by MSIF on the advice of its legal advisors to compromise or settle any claim) and all legal costs or other expenses arising out of any breach of the above representations, warranties and undertakings or out of any claims by a third party based on any facts which if substantiated would constitute such a breach.


We aim to keep all the Data as accurate and up to date as possible. If you would like to review or change the Data you have supplied to MSIF, please contact MSIF as set out below. We will store the Data in accordance with our obligations under the Act.


All Data will be kept as confidential and as secure as possible through the use of MSIF secure server software. Furthermore as required by the Act, we follow strict security procedures in the storage and disclosure of the Data that you have given to MSIF so as to prevent unauthorised access.

We treat the Data as an asset that must be protected against loss and unauthorised access. MSIF employees use different security techniques to protect the information from unauthorised access by users inside and outside MSIF. However, perfect security does not exist on the Internet. Although we will do our best to protect the Data, we cannot guarantee the security of the Data transmitted to the Website so any transmission is at your own risk.


We may obtain information about your general internet usage by using a cookie file. Cookies are small text files that are stored by your browser on your computer’s hard drive allowing websites to recognise one user from another. Cookies can be deleted from your hard drive if you want to. Most web browsers automatically accept cookies but your web browser can be altered so as to prevent acceptance.

Cookies help us to improve the Website and to deliver a better and more personalised service. They enable us:

To estimate our audience size and usage pattern
To store information about your preferences, and so allow us to customise the Website according to your individual interests
To speed up your searches
To recognise you when you return to the Website.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to the Website.

All websites operated by MSIF use cookies. Any use of the Website shall be subject to cookies unless you reject them.


Under the Act you are entitled, on the payment of a fee to meet our costs and subject to a request by you in writing, to be given by MSIF a description of all personal data MSIF holds about you, the purposes for which this is being processed and the recipients to whom this may be disclosed. You also have the right to have communicated to you in an intelligible form the information constituting your personal data and any information available to MSIF as to the source of that personal data. If you require any further information on this point please contact MSIF as detailed below.

You have the right to ask MSIF not to process your personal data for marketing purposes. You can exercise the right to prevent such use at any time by contacting MSIF as detailed below.

The Website may, from time to time, contain links to and from the websites of our partner networks, affiliates and other third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


We reserve the right to vary the terms and conditions of this policy from time to time. Such variations become effective immediately upon the posting of the varied policy on the Website. After such posting you will be deemed to accept such variations. You should visit this page periodically to review this policy and its terms and conditions because they are binding upon you.

Any changes we may make to our privacy policy in the future will be posted on this page.

In the event that any term of this policy is held to be invalid, unlawful, void or for any reason unenforceable, that term shall be deemed severable and the remainder of this policy shall remain valid and enforceable. No waiver of any term of this policy shall be valid unless confirmed by MSIF in writing and no waiver shall be deemed a further or continuing waiver of such term or any other term.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to The Data Controller, Alliance Fund Managers Limited, 2nd Floor Exchange Court, 1 Dale Street, Liverpool, L2 2PPS (or contact MSIF at the details below).

MSIF Contact Details
2nd Floor, 1 Dale Street, Exchange Court, Liverpool L2 2PP
Telephone: 0151 236 4040 Fax: 0151 236 3060
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
VAT number: 684 1433 30 Company No.: 02981031

Types Of Funding

This is available to individuals or businesses that are looking to start, or have recently started trading.
Development funding may be needed if your business is looking to expand, invest in equipment, staff, stock, enter into new markets, export or to fund work in progress.
Funding up to around £2million+ is provided either through a loan or equity investment.

So, If You Need Funding...

MSIF can provide funding up to £2 million +. We can invest for a variety of purposes and are one of the few organisations that are actively lending to start up companies.

MSIF can invest in limited companies, partnerships, sole traders and social enterprises.

And Market Leading Business Support...

Finance is only part of a package that a business needs to start or grow. Other factors such as getting your financial management right or devising and implementing a successful marketing strategy are very important for a business to be sustainable and successful.

Contact Details

Call Us
0151 236 4040
Postal Address
2nd Floor, Exchange Court, 1 Dale Street
Liverpool Merseyside L2 2PP
Email Address
Need Funding or Advice?