A semi-finalist from the hit TV show Ninja Warriors has opened his own ninja-style gym and fitness studio in Liverpool.
Henry Cookey, who has his own personal training business, has opened HC:Fit Ninja Training just outside Liverpool city centre, close to Sandhills train station.
The main emphasis of the facility is the ‘ninja training zone’ which is fitted out with a range of obstacles and activities similar to Ninja Warriors and assault courses such as Tough Mudder. There is also a gym and fitness studio.
MSIF has provided a £22k start-up loan which has been used to buy equipment and recruit staff.
Mr Cookey said: “Ninja Warriors TV show has helped bring this type of training to people’s attention we’re already getting lots of interest on social media.
“One of the most common reasons for not staying on an exercise programme is boredom. With this type of training you get excellent results because it’s tough but it’s also entertaining so people are more likely to stick to it."
“The ninja zone will contain physically challenging obstacles built to test participants and train them in various skills. The course and equipment will change from time to time to mix things up and keep it interesting. It’s a great way to get in shape and it’s also really good fun."
“I also want to encourage children here and will run kids classes from the age of 6. With child obesity on the rise, it’s really important to get kids active and this is an exciting way for them to get fit."
“Other classes including a bootcamp which will be run from the studio and there’s also a gym where you can train alone or with a personal trainer."
“MSIF have been very supportive and they were crucial to getting up and running. We applied for a bank loan initially but it was very expensive, MSIF was much more competitive on price. They also provide much more than money. They have been on hand throughout to help guide me through the investment process and also offer a fantastic post investment support service.”
MSIF investment manager Steve Hitchen said: “The popularity of the TV show and the fact that Henry himself has taken part in it will be a great marketing opportunity for this business."
“It’s an exciting concept that will attract fitness fanatics, novices and children. The fitness industry is a growing market and I think HC:Fit will be a fantastic success.”