Liverpool Seed Fund’s Injects £300k Into Wirral Technology Company

14th August 2007

A Wirral company's cutting edge technology has caught the eye of computer giants Apple and is now being developed for use with Apple's iMovie.

EditLite Limited has developed software called ‘YourView’ which uses simple graphic icons to edit video footage. The software, which has a number of worldwide patents, enables the user to filter hundreds of hours of film into clips available for viewing within seconds.

The company has been funded by Merseyside Special Investment Fund’s Liverpool Seed Fund which has invested £300k into the business and has appointed Victor Kaminski, an experienced and successful ICT sector entrepreneur as Non Executive Director.

Currently the software can only be used in conjunction with a MAC but a PC-based version will be available soon.

EditLite’s Managing Director Ian Woolsey said: “Our product enables iMovie video editing to be done literally at the touch of a button. Apple’s involvement with YourView is a great endorsement and we are delighted to be working with them.

“The funding from the Liverpool Seed Fund means we can take the business to the next level and Victor’s appointment is a big asset given his vast experience in this sector. We are also working with VK Media who have done a fantastic job of developing key strategic relationships for EditLite.”

Darren Gowling, Investment Director of the Liverpool Seed Fund said: “We are pleased to be supporting EditLite. The product has already received considerable global interest and we believe it has huge potential.”

“Phil Ventre, Director at VK Media said: “This truly is a world beating product and is hitting the market at a time when video is just coming of age on the web.”

EditLite’s board of directors consists of Ian Woolsey (MD) Mark O’Connor, Victor Kaminski, Adam Foster and Chris Toone.

Advisors to EditLite were: Mark O’Connor of O’Connors (Legals) and John Else of The Steve Stuart Partnership (Corporate Finance). Advisors to the Liverpool Seed Fund were: John Schorah and Lynne Rathbone of Weightmas (Legals), Victor Kaminski, ICDC (Technical Due Diligence) and VK Media Ltd (Sales and Marketing).

Ends

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Photo shows L-R Phil Ventre (VK Media) Darren Gowling (Liverpool seed Fund) Ian Woolsey (Editlite)

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