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  • OPEN’s Insights: tips for growing a digital business

  • OPEN’s Insights: tips for growing a digital business

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Employ like-minded people
Having the right people in your team is imperative, particularly when you are a new business looking to break into the digital industry. Experience and skills are important when searching for potential employees, but at OPEN we focus heavily on having the right attitude and soft skills with the knowledge that the rest can be taught.

At OPEN we want to give young people who may not have the relevant experience the opportunity to begin work in the digital sector. We have worked closely with the local social enterprise Agent Academy, who work to bridge the gap between higher education and the creative and digital industry. Employing half of our team fresh off the course has enabled us to put together a group of enthusiastic young people with the desire to work hard and learn.

Implement a company culture
The company culture is the attitudes and values of the people that form the core of your company – so it is vital that it is honed and nurtured to ensure to best possible outcome for all.

Creating an internal culture policy will ensure that your team are all on the same page when it comes to delivering the end goal – including how we conduct ourselves in and out of the work environment.

Outlining the work culture at OPEN has meant we have been able to employ people that are aligned with our vision and values and understand what we’re working towards – and how we’re going to get there.

Developing a culture for your team will in turn make the recruitment process easier, with potential candidates knowing exactly what they are signing up for. In some cases, clients may even choose your product/services over the competition, based on the culture of your company.

Nurture every relationship
When starting up a business, it makes sense to network and meet as many new faces as possible. Become a friendly face in your community – build relationships with fellow business owners and local companies and surround yourself with people from whom you can learn and take advice.

Particularly in Liverpool, the digital and creative sector is closely interlinked with plenty of events and networking to take full advantage of. Get out there and build bridges that might support you later down the line.

Never underestimate the power of social media
It seems like a no brainer, but social media can be surprisingly helpful when it comes to new business. A mix of interesting organic content with unobtrusive paid promotion can be a great way to increase brand exposure, particularly on platforms that lend themselves to conversation, such as LinkedIn and Twitter.

Think outside of the box with your content - product based imagery is important, but this alone is unlikely to create high engagement. At OPEN we introduced ‘meet the team’ videos – funny clips that can be added into email signatures and shared on social media. This has helped us to humanise our brand and grab the attention of clients who otherwise might not have taken notice.

Kindly provided by Openmedia, you can visit them at www.openmedia.uk.com

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